Professional hairdryers

Client: Tenacta GroupImetec

Year: 2009

1st proposal
2nd proposal
2nd proposal
3rd proposal
4th proposal

We joined an internal competition organized by the company to renew the collection of professional hairdryers, having powerful motors and an austere design. The briefing we had was very detailed and the renewal areas very controlled. Proposals we made were not suitable for their ideas, being too daring in design.