English
Italian Client: Tenacta Group Imetec
Year: 2009
realized final proposal
realized final proposal
realized final proposal
realized final proposal
realized final proposal
realized final proposal
control detail
realized final proposal
intermediate proposal
intermediate proposal
intermediate proposal
intermediate proposal
intermediate proposal
preliminary sketch
This project was requested to face the company very aggressive competitors, succeeding where others before us could not target. Almost a “mission: impossible”, but after the first phase of design proposals, the company found the product seemingly suitable to their commercial needs. We worked with a team of engineers, product and marketing managers to define this hairdryer, still on the market.
