Client: De’ Longhi
Year: 2008-2009


This project has been conceived for Benelux (Belgium, Netherlands, Luxemburg), where the use of electric fryer is very popular. The task was to use a high quality material (stainless steel) to convey richness into the product and differentiate from competitors, mainly proposing plastic products. Style should be sober, to highlight structural characteristics of the product itself. The easy way to separate and clean the elements composing it, as well as the perfect construction of the device, made it exactly identical to our first proposal, with no change at all.
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