Electric tools

Client: Stayer

Year: 2000

copertina
professional drill
professional drill prototype
professional drill mock-up
professional drill prototype
professional drill prototype
professional drill prototype
professional drill prototype
professional drill prototype views
professional drill preliminary sketches
professional drill preliminary sketches
professional drill preliminary sketches
"hobby" drill mock-up in foam rubber
"hobby" drill mock-up
grinder mock-up
grinder mock-up
hacksaw

Stayer was an Italian brand appreciated by professionals for the quality of its products. They were already feeling the strong competition of bigger companies producing everything in China, while they still produced their tools in Italy, and also wanted to introduce design in their products, too basic in their look. I followed the redesign of many tools, in all phases, and to help sales of this design” collection I also ┬ácontributed to the advertising campaign.