Electric broom proposals

Client: Tenacta Group – Imetec

Year: 2010

1st proposal
1st proposal
1st proposal
1st proposal
1st proposal
2nd proposal
2nd proposal
2nd proposal
2nd proposal
3rd proposal
3rd proposal
3rd proposal
4th proposal
4th proposal
4th proposal

We were invited to join a competition organized among a small group of design studios to redesign a very successful electric broom.  We were informed in detail about what and how it should be redesigned, with well defined areas of change. Our final proposals were too far from what the client expected and so they were not selected for production.