English
Italian Client: Metra S.p.a.
Year: 2008
Project developed together with the artist Marcello Morandini
Metra showroom
plastic
plastic
plastic
Metra showroom
Metra showroom
production unit before the project
virtual model
virtual model
Every year Metra open the doors to students and visitors of different kind, to show the production capacity of the company. Working on a nonstop cycle, and having areas not useful to show (under strategical or merely aethetical point of view), client asked to design a way to hide those parts and highlight the technological innovation together with the international status acquired. We chose among Mapei special products to cover and level out the existing concrete floor (quite damaged), inserting stripes of different colours to decorate and guide the exhibition path. We built a passageway with giant picture prints explicative of the big company success all over the world.
